Google Ad Grants gives nonprofits up to $10,000/month in free Search advertising — but the program rules are strict, and accounts are quietly deactivated when they slip. Most teams don’t have time to monitor CTR, Quality Score, conversion tracking, and account structure every week.

Tercel Ads does it for them: it connects to a nonprofit’s own Google Ads account, audits it continuously, alerts on real risks, and — when invited — fixes issues and even drafts new compliant campaigns. Safe by default, powerful when you need it.