Pricing that protects your Grant
Start free for 30 days. Keep your account safe for $5/month.
Guardian
Up to 1 account
- Automatic compliance audits
- Email alerts on Grant-loss risks
- CTR, Quality Score & conversion tracking
- Structure & keyword checks
Starter
Up to 1 account
- Everything in Guardian
- Continuous (not just monthly) scans
- Optimization opportunities
- Priority email support
Growth
Up to 5 accounts
- Everything in Starter
- Auto-enforcement (auto-fix issues)
- Agentic campaign creation
- Slack alerts
Agency
Up to 25 accounts
- Everything in Growth
- Multi-account portfolio view
- Priority support
- Onboarding help
FAQ
Frequently asked questions
What is the Google Ad Grant and why do accounts get suspended?
Google Ad Grants gives eligible nonprofits up to $10,000/month in free Search ads. Google deactivates accounts that fall below a 5% CTR for two months, lack valid conversion tracking, or break structure/keyword rules. Tercel watches for all of these.
Will Tercel change my Google Ads account?
Not unless you let it. Tercel is read-only by default — it reports risks and proposes fixes. Auto-enforcement is an opt-in setting on Growth and Agency plans.
How does the Guardian plan work?
Guardian is free for 30 days, then $5/month. It audits your account automatically and emails you the moment something puts your Grant at risk — the simplest way to never lose the Grant.
Do I need to give Tercel my password?
No. You connect through Google’s official OAuth consent screen. Your tokens are encrypted and isolated to your organization; you can disconnect anytime.
Can Tercel create campaigns for me?
Yes — on Growth and above, Tercel reads your website and documents and drafts compliant, mission-aligned Search campaigns for your review, created paused so you approve before they run.
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