Everything you need to protect & grow the Grant
Compliance, optimization, and campaign creation — in one agentic platform.
Compliance engine
Stay inside every program rule
Continuous monitoring
Automated scans score account health and track every program rule.
CTR & Quality Score
Stay above the 5% CTR floor; catch low-Quality-Score keywords early.
Conversion tracking
Verify tracking is present and valid — a top suspension cause.
Structure checks
≥2 ad groups per campaign, ≥2 ads per group, ≥2 sitelinks, geo targeting.
Keyword policy
Flags single-word and overly generic keywords automatically.
Max CPC guardrail
Enforces the $2.00 cap unless you’re using smart bidding.
Optimization
Find money you’re leaving on the table
Wasted spend
Find keywords spending with zero conversions and reclaim the budget.
Low-CTR ad groups
Surface weak performers dragging down your account CTR.
Budget opportunities
Spot budget-limited campaigns leaving impressions on the table.
Agentic campaigns
From website to live campaign
Reads your org
Scan your website and upload PDFs/docs — Tercel learns your programs.
Suggests campaigns
Get categorized campaign concepts with suggested budgets.
Compliant by design
Drafts respect Ad Grants rules and are created paused for review.
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