Features

Features

Protect & grow the Grant

Compliance, optimization, and campaign creation — in one agentic platform.

Read-only by defaultGoogle OAuth — no passwordSetup in minutes
Compliance engine

Stay inside every program rule

Every Ad Grants policy, checked continuously — so nothing slips through between manual reviews.

Continuous monitoring

Automated scans score account health and track every program rule.

CTR & Quality Score

Stay above the 5% CTR floor; catch low-Quality-Score keywords early.

Conversion tracking

Verify tracking is present and valid — a top suspension cause.

Structure checks

≥2 ad groups/campaign, ≥2 ads/group, ≥2 sitelinks, geo targeting.

Keyword policy

Flags single-word and overly generic keywords automatically.

Max CPC guardrail

Enforces the $2.00 cap unless you’re using smart bidding.

Optimization

Find money you’re leaving on the table

Tercel surfaces wasted spend and weak performers with projected impact, so every grant dollar works harder.

  • Wasted-spend keywords
  • Low-CTR ad groups
  • Budget-limited campaigns
Screenshot — to be added
“Optimization dashboard with reclaimable spend and a ranked list of opportunities, teal SaaS UI”
Agentic campaigns

From website to live campaign

Tercel reads your org and drafts compliant Search campaigns, created paused for your review.

  • Scans site & uploaded docs
  • Categorized campaign concepts
  • Compliant by design
Screenshot — to be added
“AI campaign builder UI generating ad groups, keywords and responsive search ads, teal accents”

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